Advertisements

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At the time of its release, the Mark VIII was positioned to be Lincoln's flagship model. To support this, Lincoln spent millions of dollars during the 1993 model year to promote its newest automobile.  Advertisements appeared in print magazines and on television. After the initial blitz during the 1993 year, Lincoln spent very little money promoting the Mark VIII, producing just a few 1994 advertisements. In 1995, a small tie-in with the new-for-1995 Continental's InTech engine management system was the only Mark VIII ad. The 1996 model year included one new ad, and a bunch of new ads were created for the major restyle of 1997.

 Prerelease Teaser

Found in late 1991 magazines, this 8-page flyer insert included 2-page ads for the 1992 Town Car, Continental, and Mark VII. The final page of the ad features a teaser of the upcoming 1993 Mark VIII.

1993 Video Preview Package

1993 Print Ads

1994 Television Spots

 'Raise the Bar'

1994 Print Ads

1995 Print Ads

1996 Print Ads

1997 Print Ads

1997 Info Card/Video Package

This was found in magazines, and could be sent in to receive a video preview package of the 1997 Mark VIII.

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